GiG brings the SweepX social tool to the US market.

 Gaming Innovation Group (GiG) has revealed the launch of SweepX, a social sweepstakes casino platform solution for the US market. The company has also teamed up with Primero Games, a land-based sweepstakes operator, to offer both products.
 GiG  SweepX
 SweepX has two wallets and manages stores for redemptions and prize awards. It also has GiG's AI-assisted content management technology.

 GiG's real money igaming app is one of the technologies being shown. It is already live in the US, Europe, and Latin America.  This is paired with a custom sweepstakes back office, an AI-powered gaming layer, and a library of sweepstakes casino material.

 A new binding head of terms for a strategic relationship with Primero Games was signed at the same time as the launch.  GiG will help the provider grow into the market for online social sweepstakes casinos as part of the deal.

 Primero Games is a company that has been around since 2009 and makes software and hardware for casinos.  Over 50,000 raffle machines are run by this company all over the US.  It also owns Storm Games, a UK-based content company and store operator.

 GiG thinks the answer will help the market grow.
 "SweepX is the result of our never-ending search for the best new products in the online sweepstakes market," said Andrew Cochrane, chief business officer of GiG Platform & Sportsbook.

 "Being a very experienced turnkey solutions provider, the strength of our technology and services has helped us create what we believe are the best platform, data, and AI-driven solutions for social gaming. These solutions will help the market grow across the US in the next few years."

 Gary Rutherford, CEO of Primero, said, "GiG's world-class platform will let us bring our players more content and an experience that is second to none."  With GiG's cutting-edge technology and our own unique way of getting new players, we are ready for the US market and all iGaming markets around the world.

 GiG is almost done with the split.
 The news comes as GiG gets closer to ending its planned business split.  Chairman Petter Nylander said he hopes to finish the split by Q3 after GiG released its Q1 numbers this month.

 GiG said last year that it was going to split its two businesses into two separate ones: GiG Media and Platform and Sportsbook.  They haven't moved yet, but GiG spent most of last year getting ready for it.  So, GiG has decided to share Q1 along with the rest of the business so that it can be compared to the same time last year.

 In the first quarter, the group's sales rose 27.5% to a record €36.2m (£30.8m/$39.2m).  This was paid for by €28 million from GiG Media and €8.3 million from Platform and Sportsbook.